Category Archives: Design/Art

Well, guess my branding designs are not far off the mark of my target audience

I just noticed the updated branding for Lollapalooza’s web site. Retro 80’s music technology? Check. Illustrative style? Check. Bright bold color palette? check.

Check out my branded stickers

Check out their site

Well, at least I have a very easy defense for my branding: Lollapalooza thinks similar branding styles and imagery are appealing to their target audiences, which also happen to be mine.

Illustrator Art Boards and Layers

Does anyone else find it as infuriating as I do that illustrator does not have separate layers for each art board? Why? Why do I not have this option?

Each time I start on a new art board, I have to create more layers and try to remember which ones are on each art board.

Maybe it’s because I was much more fluent in InDesign first and got used to thinking in terms of pages and layers there, I don’t know, but I find it annoying enough to write a bitchy post about it.

Bad responsive design rant

Dear Designers of the Internets and Websites. When I’m on my laptop or my desktop I do NOT want to view a “mobile-fied” version of your damn sites.

This truly bothers me.

I know, I know, responsive design can really simplify development, present a consistent experience and numerous other advantages. However, one of the advantages of using a laptop or desktop is the MUCH larger screen size. I’m getting real tired of having kindergarten-size pictures, which make sense on mobile platforms because of the smaller screen size, take up my whole damn screen on my laptop.

It now takes me much longer to see/read/scroll through (oh! the endless scrolling!) websites that I was able to quickly scan before.

Don’t get me wrong, I dig the pictures, and I like that people are paying attention to how things are presented, but can I have smaller images & more information on my big screens? I feel like all sorts of space is not being used as effectively as it could be.

Perhaps the sites that bother me most are just poorly implemented designs, but man, there seems to be a lot of them out there now and it pisses me off.