Well, guess my branding designs are not far off the mark of my target audience

I just noticed the updated branding for Lollapalooza’s web site. Retro 80’s music technology? Check. Illustrative style? Check. Bright bold color palette? check.

Check out my branded stickers

Check out their site

Well, at least I have a very easy defense for my branding: Lollapalooza thinks similar branding styles and imagery are appealing to their target audiences, which also happen to be mine.

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